We operate at the cutting edge of ad tech!
We integrate directly with The Trade Desk, as well as many other specialty data, targeting, and inventory platforms. It’s like we’ve taken a Ferrari and tricked it out even more!
We’re nimble! While larger agencies are working through their own internal processes, we’re going live! Based on client request, we’ve had international strategies engineered and deployed inside of 12 hours!
We focus on premium media acquisition! Many platforms operate as remnant clearing houses. Not Connectivity! We source premium inventory from premium publishers, networks, apps, and games across all ad environments.
We provide unparalleled transparency! We show our clients everything, from bid structures to complete site lists. Well informed clients are our best clients!
OUR MODEL APPLIED: Maná
Challenge: Increase Awareness and Engagement with the “Latino Power Tour”
STEP 1: AUDIENCE FORMATION – DATA & TARGETING COLLIDE
We merged custom data elements together to form highly effective
and efficient audience targeting segments.
3rd Party Data Segments Used for Mana
North American Reach
CUSTOM MOBILE APP PROFILE-BASED TARGETING VIA PUSHSPRING
Our mobile apps tell a story. By looking at mobile app profiles, we gain insight into what matters and is relevant to individuals. We work with PushSpring to develop custom targeting segments based on mobile app ownership across almost 200mm mobile devices and tablets.
A location can be indicative of the presence of high value audience members. We look at geography from two perspectives, real time and historical recency. We’ve vetted the top technologies in the geo-intelligence space and use these platforms to provide custom targeting capabilities that enable the use of geo-specific targeting from both perspectives.
In this example, we’re targeting a few of the top latin music hot spots in Miami!
STEP 2: MEDIA SELECTION
Media selection is critical! When attention is not media, even the best audience targeting breaks down. Our goal is to pair the right audience to media that is most likely to provoke engagement while being protective of the brand involved.
Below are examples of the media partners that we displayed Maná advertising through:
STEP 3: THE RESULTS
The numbers speak for themselves!
CPC with video deployment
ALL-Inclusive Video CPM
HOW CAN WE HELP YOU